Exclusive trial offer - get your first shirt from $39 -
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Discover true
personalization.

Create your shirt

Discover true
personalization.

Create your shirt

Superior quality never looked this good.

Buy 2 luxury shirts for only $150 with code luxuryline

* Offer is valid until September 23rd

Shop luxury shirts

Superior quality never looked this good.

Buy 2 luxury shirts for only $150 with code luxuryline

* Offer is valid until September 23rd

Shop luxury shirts

Superior quality never looked this good.

Buy 2 luxury shirts for only $150 with code luxuryline

* Offer is valid until September 23rd

Shop luxury shirts

Superior quality never looked this good.

Buy 2 luxury shirts for only $150 with code luxuryline

* Offer is valid until September 23rd

Shop luxury shirts

New in: Tottenham

Classic with a twist. Secure an ultimate business look using this exclusive new fabric.

Shop news

New in: Tottenham

Classic with a twist. Secure an ultimate business look using this exclusive new fabric.

Shop news

Discover true
personalization.

Create your shirt

Discover true
personalization.

Create your shirt

No risk. No worries. Just a perfect fit.

Our comprehensive, no-fuzz, Perfect Fit Guarantee takes the worry out of ordering. We won't give up until you are satisfied!

How does it work?

Measuring the easy way

Get smart. Get measured. Forget measuring tape and old-school tools, download the Size:Me app for free and get your measurements within minutes. The app calculates your measurements using two images along with your height and weight.

Changing the game. Embracing individuals.

We see a flawed industry in need of change. Are we all really supposed to fit into the same mold? Massive overproduction of poor quality standard sizes is outdated.

What if we could show you a smarter way of shopping? No more off-the-rack, mass-produced items - just really great, personalized dress shirts made to embrace individuality.

Get started
Our Bestsellers

Not quite sure which dress shirt is the one for you? Get inspired by our best sellers all offering a top quality look and feel.

White business shirt
 
White business shirt
Islington, white
$79
Business dress shirt in luxurious white and blue herringbone
New
 
Business dress shirt in luxurious white and blue herringbone
Princeton, white and light blue
$99
White twill weaved cotton shirt
 
White twill weaved cotton shirt
Summit, white
$59
 Light blue Oxford shirt
 
Light blue Oxford shirt
Ramalde, light blue
$79

Make it fit.

You’re one of a kind, so why shouldn't your dress shirts be? Forget everything you thought you knew about sizes and fit. We do true made to measure. Your personal measurements are always front and center to create your own ideal fit.

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Make it personal.

You want it - we’ve got it. Discover the true potential in custom shirtmaking with nearly unlimited design options. The outcome is a dress shirt made just for you, with your personally chosen details.

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Make it right.

No shady business. Just really good dress shirts. Feel as good as you look knowing that your garment is made with sustainability in mind by well-compensated workers.

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Choose your price.

What is a high-quality dress shirt worth to you? Choose between different price ranges all ensuring an unforgettable experience. From the essentials to high-end fabrics, we’ve got you covered with everything you’re looking for.

Essentials from $59 | Premium from $79 | Luxury from $99

Thank you for the prompt resolution of my issue. I cannot overstate how impressed I am with your Fit Guarantee and how you stand by your products. I will be ordering from you again soon - as well as highly recommending you to friends and family! Thanks again!

Austin

The Tailor's Guide

Made to measure shirts, suits - your online tailor

Complete guide - How to iron a dress shirt

A wrinkled shirt looks tired and scruffy. Many find ironing tedious and time consuming, but it doesn't have to be. Let us show you! Putting on a dress shirt with lots of wrinkles not only lowers the quality of your overall outfit, it also lowers your confidence and makes you stand out for all the wrong reasons. Wearing a wrinkled dress shirt could make you look like a person who doesn’t pay attention to the details, and who would want that? To avoid all this, you need to know how to iron your dress shirt correctly.

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How to roll up your shirt sleeves - The definitive guide

Rolled up sleeves on your dress shirt gives off a cool and casual vibe, if done the correct way that is. By avoiding sloppy techniques that will risk leaving your dress shirt wrinkled, you can feel comfortable and stylish all day long. In this guide we’ll touch on how to do the roll up correctly, where and when it’s an appropriate style and other information that may be useful.

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Tucked in VS Untucked dress shirt - the definitive guide

This may seem like a simple topic, and tucking in your dress shirt is maybe something you’re doing or not doing without even thinking twice about it. But just because you’re doing something, doesn’t necessarily mean you’re doing it correctly. This guide will help you decide whether you should wear your dress shirt tucked in or not.

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